Built for Intelligent Growth
Attainment was founded on a simple belief. Sustainable growth is not an accident. It is engineered through structure, strategy, and intelligent systems that connect marketing to measurable business outcomes.
Years Experience
Continents
Pipeline Generated
Meet the Founder
I am David Cyrus, a marketing strategist and founder of Attainment.
Over the past fifteen years, I have led marketing and go-to-market for technology and AI companies across North America, Australia, and Asia Pacific. I have built teams from the ground up, launched products into new markets, and scaled marketing functions that generated hundreds of millions in pipeline.
I have worked with companies at every stage—from pre-seed startups finding product-market fit to publicly traded enterprises expanding into new verticals. Through that experience, I saw a consistent truth: Companies rarely fail because of product. They fail because growth is not built on a system.
The ones that succeed treat growth as an engineering problem. They build structure. They create alignment. They invest in systems that compound.
Attainment was created to bring that approach to founders and marketing leaders who are ready to scale intelligently.
David Cyrus
Founder, Attainment
Background
- VP Marketing, Enterprise SaaS
- Head of Product Marketing, AI/ML
- GTM Lead, Series A-C Startups
- Marketing Director, Public Tech
Expertise
- Product Marketing & Positioning
- Go-to-Market Strategy
- Demand Generation & ABM
- Marketing Operations & AI
- Team Building & Leadership
Industries
- B2B SaaS
- AI / Machine Learning
- FinTech
- Enterprise Technology
- Developer Tools
Growth Through Structure
Attainment is not an agency. It is a strategic partner for leaders who want clarity, structure, and measurable outcomes.
We believe that every company's growth can be engineered. The key is alignment.
When strategy, marketing, and systems work together, growth becomes predictable. It becomes sustainable. It compounds.
That alignment is what we build.
Our goal is simple: To help you design the system that makes growth inevitable.
A Systematic Approach to Sustainable Growth
Our work combines three disciplines into one framework.
Strategy
Define the market, message, and positioning that drive clarity.
Execution
Align go to market, sales, and marketing to deliver measurable outcomes.
Infrastructure
Build AI powered systems that make growth scalable and efficient.
What We Stand For
Clarity Before Action
Every strategy starts with understanding.
Intelligence Over Intensity
Smart systems outperform effort without direction.
Structure Creates Freedom
The right framework enables creativity and growth.
Results That Compound
We build systems that continue to perform long after implementation.
Frequently Asked Questions
Learn more about Attainment and how we work.
Who is David Cyrus?
David Cyrus is the founder of Attainment, a marketing strategist with over 15 years of experience leading marketing and go-to-market for technology and AI companies across North America, Australia, and Asia Pacific. He has generated over $500M in marketing-attributed pipeline throughout his career.
What is Attainment's approach to growth?
Attainment believes sustainable growth is engineered through structure, strategy, and intelligent systems. We combine three disciplines—Strategy (defining market, message, and positioning), Execution (aligning GTM, sales, and marketing), and Infrastructure (building AI-powered systems)—into one cohesive framework.
Where is Attainment located?
Attainment is headquartered in Toronto, Canada, but serves clients globally across the United States, Canada, Australia, New Zealand, and Asia Pacific regions.
What types of companies does Attainment work with?
Attainment primarily works with growth-stage B2B technology companies, SaaS startups (Series A through Series C), professional services firms, healthcare and life sciences companies, and financial services organizations. Revenue typically ranges from $2M to $50M ARR.
The Future of Intelligent Growth
We are building a new era of marketing and growth where strategy and systems work as one.
An era where companies grow with intention, not reaction.
An era where marketing leadership and AI infrastructure coexist to achieve measurable revenue and profit.
Attainment exists to make that possible for founders and marketing leaders who think ahead.