Fractional CMO. Canadian. AI-native.
Marketing leadership for Canadian B2B SaaS and services founders from $3M to $30M ARR. Toronto-based, AI-powered stack, transparent CAD pricing, and pipeline attribution in writing.
Starting at CAD $5,900/mo. No annual contract. 30-day notice to end.
What a Canadian fractional CMO should actually deliver
Most fractional CMO arrangements ship a strategy deck, a 90-day plan, and a monthly advisory call. That produces artifacts, not pipeline. Attainment was built to be the alternative.
Toronto-based, Canadian-first
Canadian playbooks, CAD pricing, real awareness of PIPEDA, CASL, CRA context. In-person options in Toronto, Vancouver, Montreal. No US firm pretending to be local.
AI-native by default
Claude for content ops, Clay for enrichment, Instantly for outreach. The stack is measured and documented. The goal is pipeline per dollar, not AI-washed decks.
Pipeline, not slide decks
Every engagement ships a 90-day scorecard with pipeline, CAC, and activation metrics. Continuation is decided on numbers, not on a quarterly review slide.
Transparent CAD pricing
Three tiers from CAD $5,900 to $14,900 per month. No hidden fees, no minimum annual contract, no commission on agency spend. Priced for sub-$30M ARR where Chief Outsiders and Kalungi drift upmarket.
Services included in a fractional CMO engagement
The scope is set together in week 1. The Embedded Operator and Full Fractional CMO tiers typically include 4 to 6 of these at once, sequenced by the 90-day scorecard.
GTM strategy and positioning
ICP, messaging, narrative, buyer journey, and a written GTM plan.
Demand generation systems
Inbound, outbound, ABM. Channels picked by math, not by vendor preference.
Pipeline and attribution
HubSpot or Salesforce wired to attribution, sourced pipeline visible by channel.
Content operations with AI
Claude-powered briefs, editorial calendar, SEO programming, 4x the content at the same cost.
Product marketing
Launches, messaging tests, competitive positioning, sales enablement.
Revenue operations
CRM hygiene, lead scoring, lifecycle automation, reporting that founders actually read.
Agency and contractor oversight
We manage your paid, SEO, or creative vendors against measurable goals.
Team hiring
Hiring your first marketer, first PMM, first RevOps lead. Scorecards and interview loops included.
Transparent CAD pricing
Pick the tier that matches your revenue stage and team. Move up or down on a quarterly basis. No long-term contracts.
Advisory
Pre-seed to Seed, $0-$3M ARR
2 to 3 days per month
- Monthly strategy review
- Weekly async Slack
- Quarterly planning offsite
- Team hiring input
- No pipeline ownership
Embedded Operator
$3M-$10M ARR B2B SaaS or services
6 to 8 days per month
- Pipeline ownership
- Weekly sync with founder
- Direct Slack in your workspace
- AI stack build (Claude, Clay, Instantly)
- 90-day pipeline scorecard
- Quarterly in-person session
Full Fractional CMO
$10M-$30M ARR, board-reporting needed
10 to 15 days per month
- Everything in Embedded Operator
- Team hiring and management
- Board and investor reporting
- Agency oversight
- Monthly in-person session
- On-call for major decisions
USD pricing available. Equivalent USD rates: $4,300 / $7,300 / $10,900 per month at current FX.
The first 90 days
Every engagement runs on the same framework. Audit, ship, review. Continuation is decided on the scorecard, not on a slide.
Days 1 to 30
Audit and prioritize
Full audit of funnel, CRM, channels, content, and attribution. Three highest-leverage moves selected. Scorecard drafted.
Days 31 to 60
Ship and measure
Execute the three moves with named owners and weekly pipeline updates. Instrument measurement. Kill what does not work at day 45.
Days 61 to 90
Review and renew
Scorecard reviewed against targets. Next 90 days scoped. Continuation decision made on the data, not on a slide.
Fractional CMO vs agency vs full-time vs consultant
Four common options for B2B marketing leadership. Here is the difference in one table.
| Dimension | Fractional CMO | Agency | Full-time VP | Consultant |
|---|---|---|---|---|
| Ownership | Pipeline and strategy | Channel execution only | Full marketing function | Recommendations only |
| Starting cost (CAD) | $5,900/mo | $4,000-$15,000/mo | $20,000-$30,000/mo TC | $300-$500/hr |
| Time to value | 30 days | 60-90 days | 90-180 days | 30-60 days |
| Pipeline attribution | Yes | No | Yes | No |
| AI stack implementation | Yes | No | Depends on hire | No |
| Walk-away risk | 30-day notice | Contract minimums | Severance, hiring cost | Low |
Common questions
Straight answers to the questions founders actually ask before hiring a fractional CMO.
What does a fractional CMO actually do?
A fractional CMO provides marketing leadership on a part-time basis. Strategy, positioning, team hiring, pipeline ownership, and GTM execution. The difference from an agency: you get the person making the calls, not a shared pool of account managers. The difference from an advisor: the CMO owns outcomes, not recommendations.
How much does a fractional CMO cost in Canada?
Canadian fractional CMO rates range from CAD $5,000 to $45,000 per month. Attainment publishes three tiers: Advisory at CAD $5,900/mo (2-3 days), Embedded Operator at CAD $9,900/mo (6-8 days), and Full Fractional CMO at CAD $14,900/mo (10-15 days). No annual contracts required. Quarterly reviews.
Fractional CMO versus marketing agency, which is right for me?
Pick fractional CMO when you need strategy and ownership across the whole funnel. Pick an agency when you have a defined channel problem (paid ads, SEO, email) and an in-house marketer to brief them. Fractional CMOs set the strategy an agency executes against. Buying an agency without a CMO usually produces activity without a pipeline.
Fractional CMO versus full-time VP Marketing, when do I make the switch?
Hire a full-time VP Marketing when revenue hits roughly CAD $15M to $25M and the role justifies a senior salary plus bonus and equity. Below that, fractional is more efficient: you get senior-level judgment without a CAD $350K total comp package. Many companies stay fractional through CAD $30M if the CMO has a bench of operators.
How is this different from Chief Outsiders, Kalungi, or MarketerHire?
Three differences. One: we are Toronto-based with Canadian-specific playbooks, not a US firm with remote operators. Two: we are AI-native by design. Claude for content ops, Clay for enrichment, Instantly for outreach, measurable stack decisions. Three: pricing is public and starts at CAD $5,900. Kalungi starts at USD $45,000. We exist for the tier below that.
Do you work with B2B SaaS specifically?
Yes. Primary focus is B2B SaaS from CAD $3M to CAD $30M ARR, and B2B services in the same revenue band. Secondary: AI-first product companies and professional services at similar scale. If you are consumer or sub-CAD $1M ARR, we are not the right fit. We will tell you before you book a call.
What does AI-native mean in your context?
AI-native means the operating stack uses AI by default, not as a bolt-on. Content briefs run through Claude. Lead enrichment runs through Clay. Outreach runs through Instantly with AI-generated personalization. Reporting runs through AI-parsed call transcripts. The goal is doing more with less headcount, measured in pipeline per dollar.
What does the first 90 days look like?
Day 1 to 30: audit the current funnel, CRM, and attribution. Pick the 3 highest-leverage moves. Day 31 to 60: ship those 3 moves with measurable goals. Day 61 to 90: review, adjust, and set the 90-day scorecard. A written scorecard with pipeline, CAC, and activation metrics is the deliverable. Continuation decision is based on the scorecard, not a slide.
Are you based in Canada?
Yes. Toronto. Engagements run remote across Canada and the US. In-person sessions in Toronto, Vancouver, and Montreal are included in the Embedded Operator and Full Fractional CMO tiers on a quarterly basis.
What pipeline outcomes should I expect?
Expected outcomes vary by starting point. For a Seed to Series A B2B SaaS with an existing product, the typical 90-day target is 2x marketing-sourced pipeline and a documented ICP and messaging framework. For a $10M-$30M ARR company, the target shifts to attribution, ROI on existing spend, and unlocking a new channel. Outcomes are set in writing during week 1 and reviewed at day 90.
Serving founders across Canada
Engagements run remote. In-person quarterly sessions included in Toronto, Vancouver, and Montreal on the Embedded Operator and Full Fractional CMO tiers.
Ready to own your pipeline?
Book a Discovery Call and we will review your current funnel together. If the fit is there, we scope a 90-day engagement. If not, you walk away with a written diagnosis.