Marketing without leadership is just activity.
No strategy
Tactics without strategy is noise. Agencies run campaigns. Freelancers write content. Nobody owns the outcome.
Wrong hire
A bad marketing hire costs 6-12 months and $100K+. Most growing companies can't afford to get it wrong at the leadership level.
CEO as CMO
The founder is running marketing by default. It's not their strength and it's taking them away from what is.
What you get
Everything a full-time CMO delivers. On your terms and your budget.
Marketing Strategy
Go-to-market strategy, positioning, messaging, and competitive differentiation. The strategic foundation everything else builds on.
Team Design & Hiring
Org design, role definition, hiring support, and onboarding. Build the right team for your stage and budget.
Demand Generation
Campaign architecture, channel strategy, and pipeline design. Marketing programs tied to revenue, not vanity metrics.
Performance Management
KPIs, dashboards, attribution, and reporting. Know exactly what's working, what's not, and where to invest next.
Marketing Operations
Tech stack design, process optimization, and workflow automation. The operational backbone that makes marketing scalable.
Sales-Marketing Alignment
Lead scoring, handoff processes, SLAs, and shared KPIs. Close the gap between marketing activity and sales results.
Budget & Resource Planning
Marketing budget allocation, vendor management, and ROI optimization. Spend where it matters, cut where it doesn't.
Board & Investor Reporting
Marketing performance narratives for board meetings and investor updates. Translate marketing metrics into business impact.
How it works
Diagnose
We audit your current marketing: strategy, team, tools, channels, and performance. Our Growth Diagnostic provides the competitive context.
Design
We build your marketing strategy, org plan, and 90-day roadmap. Clear priorities, measurable goals, and accountability from day one.
Lead
Weekly leadership cadence. We run marketing strategy, manage your team or vendors, and own the outcomes. You get results, not reports.
Who this is for
The Ceiling Hitter
$5M-$10M revenue
You've outgrown your current marketing setup.
Marketing got you here but won't get you there. You need a senior leader who can professionalize the function, build the team, and connect marketing to revenue.
The Scaling Owner
$3M-$10M revenue
You need marketing leadership but can't justify $300K+.
A Fractional CMO gives you the strategic leadership you need at 30-50% of the cost of a full-time hire. Scale the engagement up as the company grows.
Starting at $7,500/month. Impact in 30 days.
Flexible engagement. Scale up or down with your needs.
Includes strategy, leadership, team management, and accountability for marketing-sourced revenue.
Common questions
What does a Fractional CMO do?
A Fractional CMO provides senior marketing leadership on a part-time or contract basis. They set marketing strategy, design the team structure, manage execution, and stay accountable for results — the same role as a full-time CMO but at a fraction of the cost.
How is this different from hiring a marketing consultant?
Consultants deliver advice and leave. A Fractional CMO stays, leads, and owns outcomes. They attend your leadership meetings, manage your team or vendors, and are accountable for hitting marketing-sourced revenue targets.
How much time does a Fractional CMO spend on my business?
Typically 2-4 days per week depending on your needs and stage. Some companies start with 2 days and scale up as the marketing function grows. The engagement is designed to be flexible.
When should I hire a Fractional CMO vs. a full-time CMO?
A Fractional CMO is ideal when you need senior marketing leadership but aren't ready for a $250K-$400K full-time hire. This is common at $2M-$10M revenue when marketing needs to professionalize but the budget doesn't justify a full C-suite hire yet.