FitCommit Branding

The challenge

Fitness apps often look the same - either very hardcore or very soft. They wanted something that felt honest about the journey and the tech behind it.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity is built for the app and all touchpoints.

Project details

FitCommit is a fitness app with a clear hook: you send a photo, and the app uses AI to estimate your body fat percentage, show a projection of how you could look if you stick with your plan, and help you track changes over time. They needed a visual identity that would work in the app, in the store, and in any ad or post. It had to feel motivating without being cheesy, and serious about the body data without feeling clinical. We designed a logo that works at icon size and in headlines, chose colours and type that feel energetic but not loud, and wrote guidelines so the brand could grow with the product. The idea is memorable; the identity had to back it up.