You can't compete with what you can't see.
Competitors move fast
New pricing, new positioning, new features. By the time you notice, your deals are already lost. You need to see it as it happens.
Deals die silently
You don't know why you lost that deal. Was it price? Positioning? A competitor feature you didn't know existed? Without win/loss data, every lost deal is a mystery.
Gut feel doesn't scale
You had good instincts at $2M. At $5M+, the market is bigger than your peripheral vision. You need systematic intelligence, not anecdotes.
What you get
Intelligence that drives decisions. Not reports that sit in a drawer.
Competitor Monitoring
Ongoing tracking of competitor pricing, positioning, product launches, hiring patterns, and marketing moves. You know what changed before your buyers do.
Win/Loss Analysis
Patterns extracted from sales data, call transcripts, and reviews. Pinpoint exactly where and why you win or lose deals, and what to change.
Competitive Positioning Teardowns
Deep analysis of how every competitor positions, messages, and prices. Identify the gaps none of them fill and own that space.
Market Landscape Reports
Comprehensive mapping of your competitive landscape. Market sizing, segment analysis, and trend identification tied to your specific position.
Battle Cards
Sales-ready competitive battle cards your team actually uses. Objection handling, differentiation points, and talk tracks updated as competitors move.
Pricing Intelligence
Competitor pricing analysis combined with willingness-to-pay signals. Know whether you are leaving money on the table or pricing yourself out.
Market Trend Analysis
Trends synthesized from earnings calls, funding rounds, patents, hiring patterns, and news. The shifts that matter for your positioning.
AI Search Competitive Audit
How often AI models cite your competitors vs. you. Audit your presence in ChatGPT, Perplexity, and AI Overviews relative to the competitive set.
How it works
Scope
We define your competitive set, the questions you need answered, and the cadence of reporting. Every engagement is built around your decisions, not generic deliverables.
Analyze
Senior strategists map your competitive landscape using advanced research tools, sales data, and market signals. We don't hand you raw data. We tell you what it means.
Deliver
Competitive intelligence reports, battle cards, and strategy sessions. Every insight is tied to a specific decision your team needs to make.
Starting at $5,000 for a landscape report. Ongoing monitoring from $2,500/month.
One-time reports or ongoing retainers. Scoped to your competitive set.
Includes competitor monitoring, battle cards, and quarterly strategy sessions.
Common questions
How is this different from using ChatGPT to research competitors?
AI gives you answers to questions you know to ask. Competitive intelligence reveals what you don't know you don't know. We identify the blind spots, patterns, and shifts that surface only when senior strategists combine multiple data sources with experience across hundreds of companies. The value isn't the data. It's knowing which data matters and what to do about it.
Is this a one-time report or ongoing?
Both options are available. We offer one-time competitive landscape reports for companies that need a strategic snapshot, and ongoing monitoring retainers for companies that want continuous intelligence as competitors move. Most clients start with a one-time report and upgrade to ongoing monitoring.
What data sources do you use?
Public data enriched with proprietary analysis: competitor websites, pricing pages, job postings, patent filings, earnings calls, funding data, review sites, social conversations, search rankings, AI search citations, and your own CRM and sales data. We also conduct win/loss interviews when available.
How does this connect to other Attainment services?
Competitive intelligence feeds directly into positioning (Product Marketing), content strategy (Content Engine), search strategy (Search Optimization), and sales enablement. The battle cards we produce here become the tools your sales team uses. The positioning gaps we find here become the messaging your marketing runs. It's one connected system.