Great products lose to better-positioned competitors.
No positioning
Your product does 10 things well but your website says none of them clearly. Buyers leave confused. Competitors with worse products win because they position better.
Sales can't articulate value
Every rep tells a different story. No battle cards. No objection handlers. Deals stall because the buyer doesn't understand why you're different.
Launches that fizzle
You ship features nobody notices. New products launch without a GTM plan. The product team builds. Nobody tells the market why it matters.
What you get
Everything a full-time PMM delivers. On your terms and your budget.
Positioning & Messaging
Category positioning, value propositions, and messaging frameworks that make your product the obvious choice. Not taglines. Strategic clarity.
Competitive Intelligence
Battle cards, competitive matrices, and win/loss analysis. Know exactly where you win, where you lose, and how to reframe every conversation.
Launch Strategy
Product launches, feature releases, and market entry plans. Coordinated GTM execution across sales, marketing, and customer success.
Sales Enablement
Sales decks, one-pagers, case studies, objection handlers, and demo scripts. Arm your sales team with content that closes.
Buyer Personas & ICP
Research-backed buyer personas, ideal customer profiles, and segmentation. Know who to target, what they care about, and how they buy.
Win/Loss & Market Research
Customer interviews, churn analysis, and market research that reveals why you win, why you lose, and where the gaps are.
GTM Strategy
Go-to-market planning for new products, new segments, and new markets. Pricing, packaging, channel strategy, and launch sequencing.
Analyst & Influencer Relations
Category narratives for analysts, media, and industry influencers. Position your company as the category leader, not a feature.
How it works
Audit
We assess your current positioning, messaging, competitive landscape, and sales materials. Identify the gaps between how you sell and how buyers buy.
Build
Messaging frameworks, positioning documents, battle cards, and launch plans. The strategic assets your team needs to win.
Enable
Train sales, align marketing, and embed the messaging across every touchpoint. Product marketing only works when the whole org speaks the same language.
Who this is for
The SaaS Founder
$2M-$5M revenue
You have product-market fit but no product marketing.
Your product works. Customers love it. But you can't articulate why you're different from competitors, and your sales team is winging it on every call.
The Scaling Company
$5M-$10M revenue
You're losing deals you should be winning.
Competitors with worse products are outpositioning you. Your messaging is inconsistent. Launches underperform. You need a product marketing leader who can fix the narrative.
Starting at $5,000/month. Positioning clarity in 30 days.
Flexible engagement. Scale up or down with your needs.
Includes positioning, messaging frameworks, competitive assets, and sales enablement.
Common questions
What does a Fractional Product Marketing Manager do?
A Fractional PMM provides senior product marketing leadership on a part-time basis. They own positioning, messaging, competitive intelligence, launch strategy, and sales enablement — the bridge between product, marketing, and sales.
How is product marketing different from general marketing?
General marketing drives awareness and demand. Product marketing drives understanding and preference. It answers: why should a buyer choose YOUR product over alternatives? Without product marketing, you're generating leads who don't convert because the messaging doesn't resonate.
When should I hire a Fractional PMM vs. a full-time PMM?
A Fractional PMM is ideal at $2M–$10M revenue when you have product-market fit but no dedicated product marketing function. You need the strategic foundation — positioning, messaging, competitive assets — before you can justify a $150K–$180K full-time hire.
How does this work with Fractional CMO services?
They're complementary. A Fractional CMO sets overall marketing strategy and leads the team. A Fractional PMM goes deep on positioning, messaging, and sales enablement. Some clients use both. Some start with one and add the other as they grow.