What does a missed call actually cost your practice?
40% of dental calls come in after hours. Most go to voicemail. Most never rebook. The scenarios below show what recovery looks like for three practice types, using industry data on call volume, recovery rates, and procedure revenue.
Note on methodology: These are modeled estimates based on industry data, not named client outcomes. We are transparent about this. See the methodology section below for sources.
Three practice types. Three recovery scenarios.
Solo practices recover $90K to $175K per year. Group practices recover $200K to $350K. Specialty practices recover $250K to $600K. All figures are modeled from industry data.
Solo general practice
1 location. 2 dentists. Closed evenings and weekends. No answering service.
Missed calls (est.)
15 to 22 per week
Recoverable revenue/year
$90K to $175K
Aria cost/year
$2,388/year ($199/mo annual plan)
Break-even (general dentistry)
2 to 3 new patients (general dentistry first-year value)
Break-even (specialty)
1 patient (single Invisalign or implant case)
Recovery rate assumption
35 to 45% of callers rebook within 48 hours when reached
A solo practice closed Friday to Sunday loses contact with 9 to 14 callers per weekend. Most of those calls are new patients. The practice never knows they called.
What is included
Group practice (3 locations)
3 locations in the same city. Mixed PMS: 2 on Dentrix, 1 on ClearDent. High CDCP volume.
Missed calls (est.)
45 to 65 per week (combined)
Recoverable revenue/year
$200K to $350K (combined)
Aria cost/year
$2,388/year ($199/mo annual plan)
Break-even (general dentistry)
2 to 3 new patients across all locations
Break-even (specialty)
2 to 4 patients (Invisalign or implant cases)
Recovery rate assumption
30 to 40% of callers rebook when reached
Group practices with high CDCP volume see the most immediate impact. CDCP callers call multiple practices and book the first one that answers. After-hours is where those decisions happen.
What is included
Specialty practice (implants/ortho)
1 location. High-value procedures: implants, full-arch reconstruction, Invisalign. 40% of call volume is new patient inquiries.
Missed calls (est.)
8 to 14 per week
Recoverable revenue/year
$250K to $600K (recoverable, based on procedure mix)
Aria cost/year
$2,388/year ($199/mo annual plan)
Break-even (general dentistry)
1 patient (single implant case covers the full year)
Break-even (specialty)
1 patient ($5,000+ Invisalign case covers 2 years of service)
Recovery rate assumption
50 to 65% of callers rebook (specialty inquiry is high intent)
Specialty practices have the highest revenue per missed call. A single missed implant inquiry at $3,000 to $6,000 represents more than a full year of Aria's service cost. At 8 to 14 missed calls per week, the math is not close.
What is included
Methodology and sources.
All figures are modeled estimates. We use publicly available industry data and are transparent about assumptions. Actual results depend on your practice.
- Missed call estimates based on industry data: 40% of dental calls occur outside business hours (Canadian Dental Association, 2023)
- Recovery rates based on callback response data: 35 to 65% of patients who receive a same-session callback rebook
- Revenue estimates based on CIHI procedure cost data for Ontario dental practices
- CDCP call volume based on Health Canada enrollment data: 4.7 million eligible Canadians as of 2025
- All figures are modeled estimates. Actual results depend on call volume, procedure mix, location, and patient demographics
Questions about the numbers.
We model based on industry data and are honest about it. Book a call for a scenario specific to your practice.
Are these real client results?
These are modeled scenarios built from industry data: call volume estimates from the Canadian Dental Association, revenue estimates from CIHI procedure cost data, and CDCP enrollment data from Health Canada. They represent what a typical practice with these characteristics would expect to recover. We are early in deployment and do not yet have a library of named client outcomes to share.
How do you estimate missed call volume?
Industry data from the Canadian Dental Association shows that approximately 40% of dental calls occur outside business hours. For a practice closed from 5 PM to 9 AM on weekdays and all day on weekends, that is approximately 136 hours per week of uncovered call volume. We estimate missed calls based on practice size, location type, and typical call volumes for similar practices.
What is the recovery rate assumption?
Recovery rate is the percentage of callers who rebook when reached by your practice. Industry data shows 35 to 65% rebook when contacted within the same session or the following morning. Lower recovery rates (35 to 40%) apply to general dentistry patients with lower urgency. Higher rates (50 to 65%) apply to specialty inquiries where the patient has high intent.
How do I estimate what Aria would recover for my practice?
Book a portfolio review call. We map your hours, call volume estimates, procedure mix, and CDCP status. We then build a specific scenario for your practice that you can use to make the decision.
Get a scenario built for your practice.
Book a 20-minute call. We map your hours, call volume, procedure mix, and CDCP status. You get a specific recovery estimate before you make any decision.