Abrazive Branding

The challenge

The brand had to look serious and trustworthy for B2B buyers while remaining easy to recognise and use in an online retail context.

The solution

We delivered a logo, colour system, typography choices, and brand guidelines. The identity is built to work on screen and in print.

Project details

Abrazive runs an e‑commerce business focused on industrial supplies and abrasive products in Romania. They needed a clear visual identity that would work on the website, in product listings, and on packaging. We designed a logo that reads well at different sizes, defined a colour palette that fits the industrial sector while staying distinct from competitors, and wrote guidelines so their team could apply the identity consistently across touchpoints.