Bushi Auto Pjes Branding

The challenge

They wanted to look like a serious, reliable parts supplier without feeling cold or corporate - and it had to work on Facebook and in the real world.

The solution

We delivered a logo, colour palette, typography, and guidelines. The identity works online and in print.

Project details

Bushi Auto Pjes sells and supplies auto parts. They needed a visual identity that would work on social (they're active on Facebook), on any physical presence, and on anything they send to customers. We designed a logo that's easy to recognise at small sizes on a screen and still holds up on a sign or a sticker, picked colours and type that fit the automotive aftermarket without blending in, and wrote simple guidelines so they could keep the look consistent. The brand now has a clear face wherever they show up.