DuoML Branding

The challenge

AI products often look either too playful or too sterile. They wanted an identity that felt useful and focused, not gimmicky.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity was built for the product UI and any marketing.

Project details

DuoML was an AI writing tool we used ourselves to help produce blog posts and other content. This was before ChatGPT and similar tools became everyday - we were already using AI to draft and refine copy. They needed a visual identity for the product: something that fit a writing and content tool without leaning on the usual "AI" clichés. We designed a logo that works at small sizes in an app or dashboard, chose a colour palette and typography that feel calm and readable, and wrote guidelines so the brand could grow with the product. It was a chance to give a practical tool a clear, lasting face.