EuroTrade Branding

The challenge

Marketplaces in this space often look either outdated or like every other fintech app. They wanted something that felt current and serious about helping people with real numbers.

The solution

We delivered a logo, colour system, typography, and brand guidelines. The identity is built for the product and marketing.

Project details

EuroTrade is a marketplace that serves the Balkans and Europe. A big part of what they do is helping people understand what a car will really cost - including taxes and fees when bringing a vehicle into a country like North Macedonia. They needed a visual identity that would work on the platform, in ads, and in any communication with buyers and sellers. We designed a logo that fits a modern, cross-border marketplace, chose colours and type that feel clear and trustworthy, and wrote guidelines so the brand stays consistent as they expand. The identity had to work in a space where trust and clarity matter a lot.