Fée Microblading Branding

The challenge

Hair and aesthetics brands often look either too medical or too salon-style. They wanted something that felt serious about the work but approachable for people who might be self-conscious.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works in the clinic, on signage, and online.

Project details

Fée Microblading is based in North Macedonia and focuses on hair growth and restoration for people who have thinning hair or are balding. They needed a visual identity that would work in the clinic, on the street, and in any material they put in front of clients. It had to feel professional and caring, not clinical or intimidating. We designed a logo that fits a personal, results-oriented practice, chose a colour palette and typography that feel warm and clear, and wrote guidelines so the brand stays consistent. The name already has a clear identity; the visuals had to support it.