FF Auto Branding

The challenge

Dealerships and service shops often look like they belong to different companies. They wanted one identity that could carry both.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for sales and service.

Project details

FF Auto does two things: they sell cars and they service them. So the brand had to work in both worlds - on the lot, in the workshop, on paperwork, and online. They needed a visual identity that would feel solid and reliable to someone buying a car and to someone dropping one off for a repair. We designed a logo that reads well on a sign, a business card, or a screen, chose a colour palette that fits the automotive space without blending in, and wrote guidelines so the team could keep the look consistent. One brand, two sides of the business.