KB's Network Branding

The challenge

Football branding often leans on clichés. They wanted something that felt professional and specific to the transfer space.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the platform and all touchpoints.

Project details

KB's Network is a platform in Austria focused on soccer transfers: moving players and managers between clubs. They needed a visual identity that would work for the platform, for agents and clubs, and for anyone checking them out. It had to feel connected to the sport without looking like a generic football brand, and serious enough for professional deals. We designed a logo that works in the product and in marketing, chose colours and type that feel sharp and clear, and wrote guidelines so the brand stays consistent. Transfers are the product; the identity had to support that.