KemsaL Branding

The challenge

Marketing agencies often look the same. They wanted an identity that felt distinct and that would resonate with the clients they go after.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the agency and any client-facing material.

Project details

KemsaL is a digital marketing agency in Albania. They run campaigns, manage presence online, and work with clients who need a clear strategy and execution. They needed a visual identity that would work for the agency itself - website, proposals, social - and that could sit alongside the brands they promote. It had to feel current and capable without looking like every other agency. We designed a logo that works at icon size and in layouts, chose a colour palette and typography that feel confident and clean, and wrote guidelines so the brand stays consistent. When you sell marketing, your own brand has to hold up.