Lega Branding

The challenge

Sweet and ice cream brands can look either too playful or too plain. They wanted something that felt like a real place, not a chain.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works in the shop, on packaging, and in any marketing.

Project details

Lega is a sweet shop and ice cream shop in North Macedonia. They sell sweets and gelato and needed a visual identity that would work on the shopfront, on packaging, on menus, and anywhere customers run into the name. It had to feel inviting and a bit indulgent - this is treats and ice cream - without feeling childish or cheap. We designed a logo that works at small sizes (on a cup or a bag) and large (on a sign), chose a colour palette and typography that feel warm and clear, and wrote guidelines so the brand stays consistent. The kind of place you remember and go back to.