Menga Detailing Branding

The challenge

Detailing brands often look the same. They wanted something that would stand out and still feel right for the trade.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the workshop, signage, and online.

Project details

Menga Detailing does vehicle detailing: cleaning, polishing, and caring for cars inside and out. They needed a visual identity that would work on the workshop, on a sign, on social, and on anything they hand to a customer. It had to feel thorough and professional - this is careful, hands-on work - without looking stiff. We designed a logo that works at small and large sizes, chose colours and type that fit the automotive care space, and wrote guidelines so the brand stays consistent. When someone leaves their car with you, the brand had to signal that it's in good hands.