Mindimal Branding

The challenge

Edtech and AI products often look either too playful or too corporate. They wanted something that felt serious about learning and still approachable.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity is built for the product and all touchpoints.

Project details

Mindimal is an AI learning platform based in Portugal. The product adapts to how you learn - it takes your style into account instead of forcing one approach on everyone. They needed a visual identity that would work in the product, on the website, and in any material aimed at learners and institutions. It had to feel like learning, not like generic tech or corporate training. We designed a logo that works at icon size and in the product UI, chose colours and type that feel calm and focused, and wrote guidelines so the brand stays consistent as the product grows. The idea is personalisation; the identity had to feel personal too.