Novem Furniture Branding

The challenge

Furniture retail branding can look either too flat or too fancy. They wanted something that would last and feel right for their range and their market.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the store, print, and digital.

Project details

Novem Furniture is a furniture company in North Macedonia. They sell furniture and needed a visual identity that would work in the showroom, in a catalogue, on the web, and on anything a customer takes home. It had to feel like a place you'd trust to furnish your space - solid, clear, not flashy. We designed a logo that works on a sign and on a tag, chose colours and type that feel warm and grounded, and wrote guidelines so the brand stays consistent. Furniture is the product; the brand had to support that without competing with it.