Stray Dogs Branding

The challenge

Rescue and sanctuary brands need to signal trust and warmth without feeling soft or unprofessional. They wanted something that would hold up next to other serious non-profits.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the website, fundraising, and all communications.

Project details

Stray Dogs is tied to 4 Zampe Rescue Albania (4ZRA - House of Strays), an international non-profit registered in the US that saves stray animals in Albania. They run a sanctuary that cares for hundreds of dogs, donkeys, horses, goats, sheep, and other animals, and they work on adoptions, spay and neuter programmes, and fostering. They needed a visual identity that would work on the site (4zamperescuealbania.com), on fundraising and adoption materials, and anywhere the cause shows up. It had to feel serious about the work and inviting for supporters and adopters. We designed a logo that works at small sizes and in headlines, chose colours and type that feel clear and caring, and wrote guidelines so the brand stays consistent. When people think about supporting stray animal rescue in Albania, the brand had to be recognisable.