TaraGold Branding

The challenge

Jewelry brands often lean on obvious cues. They wanted an identity that felt specific to them and that would age well.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for packaging, retail, and digital.

Project details

TaraGold is a jewelry brand in North Macedonia. They needed a visual identity that would work in the box, in the store, on the web, and anywhere the brand shows up. Jewelry branding can tip into either very luxury or very generic; they wanted something that felt considered and recognisable. We designed a logo that works at small sizes (on a tag or a stamp) and in headlines, chose colours and type that feel refined and clear, and wrote guidelines so the brand stays consistent. The kind of brand you remember when you're looking for something special.