Tarifo Branding

The challenge

Smart-home and electrical brands can look either too tech or too generic. They wanted something that felt serious and approachable.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the business, signage, and digital.

Project details

Tarifo works in smart-home and electrical solutions - the kind of electrician you call when you want your home wired for automation, better control, or modern electrical setup. They needed a visual identity that would work on the van, on a quote, on the web, and anywhere they show up. It had to feel technical and current without feeling cold or gadgety. We designed a logo that works at small and large sizes, chose colours and type that fit the electrical and smart-home space, and wrote guidelines so the brand stays consistent. When people think about upgrading their home's electrical or adding smart systems, the brand had to come to mind.