TechQ Branding

The challenge

Electronics retail can look the same. They wanted something that would stick and feel right for their range and their audience.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the store and all touchpoints.

Project details

TechQ is an e-commerce site that sells electronics in the US. They needed a visual identity that would work on the site, in ads, and anywhere customers run into the name. It had to feel reliable and easy to parse - people are buying tech, and they want to know they're in the right place. We designed a logo that works at icon size and in headers, chose colours and type that feel clear and current, and wrote guidelines so the brand stays consistent. When you're shopping for electronics online, the brand had to signal that they're a real, serious retailer.