Univerzal Branding

The challenge

B2B industrial brands can look generic. They wanted something that reflected their scale and expertise and would hold up in a competitive market.

The solution

We delivered a logo, colour system, typography, and guidelines. The identity works for the website, proposals, and all touchpoints.

Project details

Univerzal is a gastronomy equipment company in North Macedonia. They design, supply, and install professional kitchen and service-line equipment for restaurants, hotels, bakeries, and production facilities - from layout planning to installation. They have thousands of customers and needed a visual identity that would work on the site (univerzal.com.mk), on proposals, on the side of a van, and anywhere they show up. It had to feel technical and reliable - this is heavy-duty equipment that runs every day - without feeling cold. We designed a logo that works at any size, chose colours and type that fit industrial gastronomy, and wrote guidelines so the brand stays consistent. When a restaurant or hotel needs equipment, the brand had to signal that they're in good hands.