Software built around how your business runs.

What we build

• Custom web applications and internal tools. Internal tools, customer portals and admin panels that replace spreadsheets and email chains.

• Websites. Websites for clinics, law firms and trades, built around how your customers decide, fast on a phone, with online booking, chat and tracking built in. Aida's booking page and chat already sit on clinic websites, so we build sites the way we build Aida.

• Mobile app development. iOS and Android apps your customers use to book, order, track or stay in touch.

• Integrations. Your CRM, accounting, booking and practice software talking to each other, so nobody types the same thing twice.

• Automation. The repetitive steps between your tools, done automatically, with a person approving anything that leaves the building.

• Automated dashboards and reports. Numbers that refresh from the tools you already use, on one page, every morning.

• AI agents. Assistants that answer, sort and draft inside your own workflow, set up with clear rules and a human sign-off.

• CRM setup. A CRM built around your sales steps, connected to your inbox and calendar, that your team actually uses.

How it works

1. 01

   Map it. We sit with the people who do the work and draw how it runs today, where time is lost and what has to connect.

2. 02

   Scope it. You get a short plan: what we build first, what it connects to, what it costs, and when you will see it working.

3. 03

   Build in steps. You see working software early and often, not a big reveal at the end. Each step ships when you sign off.

4. 04

   Hand it over. Documentation, training for your team, and support after launch. You own what we build.

Proof we ship

• Aida. Our own AI receptionist for clinics: phone, text, WhatsApp, email, Instagram, Facebook and fax, connected to ClearDent, ABELDent, Dentrix, Eaglesoft, Open Dental and more. Built, run and improved by this team.

• Novem Digital Risk Platform. A full-stack platform for site health, predictive operations and capital planning, built for enterprise asset managers.

• AEM Residence. An internal operations panel for creating and managing orders and property security workflows.

• Less Trans. B2B software that records what is sold and delivered, with quantities, prices and recipients.

• ZBilliard. An app that tracks table usage, play time and cost for a hospitality business.

See more in our portfolio

Who it is for

Small and growing businesses that have outgrown their spreadsheets, pay for three tools that don't talk to each other, or have an idea for an app or portal and need a team that will build it properly. Worried about security too? See our cybersecurity services.

What you get

• A written scope and plan before we start
• Working software in steps you can see and test
• Connections to the tools you already use
• Security built in from the first line, the way we build Aida
• Documentation, training and support after launch
• Code and data you own

Questions

How much does custom software cost?

It is priced by scope. You get a written scope and plan before any work starts.

Do you still build websites?

Yes. We build business websites as part of Custom Build, including ones that put Aida's booking and chat on your site.

Do we need to replace the tools we have?

Usually not. Most builds connect what you already use, and add only what is missing.

How long does a build take?

It depends on scope. You get a timeline with the plan, and you see working software early.

Who owns the software?

You do: the code, the data and the accounts it runs on.

Can you add AI to what we already have?

Yes. We add AI agents and automation to existing tools, with a person approving anything that goes to a customer.